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𝐀𝐦𝐚𝐳𝐨𝐧 𝐊𝐒𝐀 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲
(𝐉𝐚𝐧 𝟐𝟎𝟐𝟒 – 𝐉𝐚𝐧 𝟐𝟎𝟐𝟓) 
𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞: 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐚𝐮𝐝𝐢 𝐀𝐫𝐚𝐛𝐢𝐚
𝐓𝐨𝐭𝐚𝐥 𝐎𝐫𝐝𝐞𝐫𝐞𝐝 𝐔𝐧𝐢𝐭𝐬: 𝟏,𝟔𝟖𝟗
𝐍𝐞𝐭 𝐔𝐧𝐢𝐭𝐬 (𝐚𝐟𝐭𝐞𝐫 𝐫𝐞𝐟𝐮𝐧𝐝𝐬): 𝟏,𝟒𝟕𝟑
𝐓𝐨𝐭𝐚𝐥 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: 𝐒𝐀𝐑 𝟏𝟑𝟖,𝟔𝟕𝟔.𝟐𝟑
𝐀𝐯𝐞𝐫𝐚𝐠𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐫𝐢𝐜𝐞: 𝐒𝐀𝐑 𝟗𝟒.𝟏𝟓
Cost Breakdown (Per Unit)
Cost Type Amount (SAR)
Product Landing Cost 20.00
Amazon Referral Fee 14.10
FBA Fee 10.00
Storage 0.97
Total Cost/Unit 45.07 SAR
Revenue Source Split
Sales Type Units Sold Revenue (SAR)
PPC Sales 589 55,470.49
Organic Sales 884 83,205.74
Total 1,473 138,676.23
Profitability & ROI Summary
PPC Performance
• Revenue: SAR 55,470.49
• COGS: SAR 26,559.23
• PPC Ad Spend: SAR 9,866.03
• Total Cost: SAR 36,425.26
• 𝐍𝐞𝐭 𝐏𝐫𝐨𝐟𝐢𝐭: 𝐒𝐀𝐑 𝟏𝟗,𝟎𝟒𝟓.𝟐𝟑
• ROI: ≈52%
Organic Performance
• Revenue: SAR 83,205.74
• COGS: SAR 39,815.68
• 𝐍𝐞𝐭 𝐏𝐫𝐨𝐟𝐢𝐭: 𝐒𝐀𝐑 𝟒𝟑,𝟑𝟗𝟎.𝟎𝟔
• ROI: ≈109%
Combined (Blended)
Metric Value
Total Revenue 138,676.23
Total Cost 76,240.94
Net Profit 62,435.29
Blended ROI 81.9 %
So:
• PPC ROI = 52 %
• Organic ROI = 109 %
• Overall ROI ≈ 82 %
𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬
– 𝐇𝐞𝐚𝐥𝐭𝐡𝐲 𝐑𝐎𝐈 𝐌𝐢𝐱: 𝟓𝟐% 𝐏𝐏𝐂 𝐑𝐎𝐈 → 𝐛𝐚𝐥𝐚𝐧𝐜𝐞𝐝 𝐰𝐢𝐭𝐡 𝟏𝟎𝟗% 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐑𝐎𝐈.
– 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐏𝐏𝐂 𝐒𝐩𝐞𝐧𝐝: 𝐎𝐧𝐥𝐲 𝐒𝐀𝐑 𝟗,𝟖𝟔𝟔.𝟎𝟑 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐞𝐚𝐫𝐥𝐲 𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧.
– 𝐒𝐭𝐫𝐨𝐧𝐠 𝐌𝐚𝐫𝐠𝐢𝐧𝐬: 𝐀𝐟𝐭𝐞𝐫 𝐫𝐞𝐟𝐮𝐧𝐝𝐬, 𝐬𝐭𝐢𝐥𝐥 𝐚𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝟖𝟐% 𝐨𝐯𝐞𝐫𝐚𝐥𝐥 𝐑𝐎𝐈.
– 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐌𝐨𝐝𝐞𝐥: 𝐖𝐢𝐭𝐡 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲, 𝐛𝐫𝐚𝐧𝐝 𝐜𝐚𝐧 𝐞𝐱𝐩𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭
𝐓𝐡𝐢𝐬 𝐢𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐬𝐜𝐚𝐥𝐞 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐲 𝐟𝐢𝐫𝐬𝐭 𝐛𝐲 𝐬𝐦𝐚𝐫𝐭 𝐏𝐏𝐂, 𝐭𝐡𝐞𝐧 𝐛𝐲 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐫𝐚𝐧𝐤𝐢𝐧𝐠.
𝐋𝐞𝐭’𝐬 𝐛𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐬𝐭𝐨𝐫𝐲 𝐧𝐞𝐱𝐭 𝐰𝐢𝐭𝐡 𝐁𝐞𝐞𝐬𝐨𝐥𝐯
𝐢𝐧𝐟𝐨@𝐛𝐞𝐞𝐬𝐨𝐥𝐯.𝐜𝐨𝐦
𝐕𝐢𝐬𝐢𝐭: 𝐰𝐰𝐰.𝐛𝐞𝐞𝐬𝐨𝐥𝐯.𝐜𝐨𝐦